Texts and graphics, on their own, are considered both useful yet considered as an imperfect method for communication purposes. The written language permits an almost unlimited number of word mix for a deeper analysis of concepts but this would rely heavily on the ability of the reader to process this information. The graphics may be considered convenient for readers to comprehend, but are also known to be less effective in terms of abstract communication and complex concepts.
The perfect combination of graphics and texts permits a communicator to take advantage of every medium’s weaknesses. Think of it this way, does the industry have to present information or data in the most effective way to engage the clients and communicate with your prospects? Infographics could be an important part of the answer.
Development of Infographics
Infographics search volumes increased by more than 800 percent in more than 2 years. Why should you include infographics when conceptualizing your content marketing technique? Infographics can really be persuasive but why should you use them?
Attractive and compelling – There’s one thing which you should know when it comes to blogging. People love statistics, figures and facts. Add several graphics and images and voila, you already have the most addictive web content!
Easily viewed and scanned – Remember that a human being is considered highly visual and since 90 percent of all the information which comes to your brain is visual in nature, you’d need to effectively tap into the “optic nerve”.
Viral capability – Because of the attractiveness of using infographics, the capacity of these things to be shared on various social networks and turn out to be viral is definitely much higher compared to ordinary content and texts.
Embeddable or Portable – Whenever publishing, developing or designing the infographics, the code that should be placed on the WordPress web site or blog is offered as an embed code. It will then create automatic links from their web site to yours.
Global or Worldwide Coverage – Remember that in a global era where Internet publishing or advertising can now become visible anywhere in the world with just a single push of the button, infographic can offer a global coverage which local print media couldn’t do.
Product or Brand Awareness
Generating infographics that are also embedded with your brand and logo displayed is a dominant means of producing a greater “Brand Awareness”
Increase in Traffic
Infographics that are linked and considered persuasive by its nature can drive traffic to your blog and web site as people “click” and “share”. It’s time to read infographic inspiration here and apply the techniques that you have learned in developing your business page.
Advantages of SEO
With the viral nature of infographics, it makes individuals link to your business web site. In addition, Google will be able to index your web site at a higher level due to the page rank algorithm of Google. This would also increase the impact that search engines actually place on your web site.