SEO is the commonly used term for search engine optimization which is a set of strategies specifically designed to make a business’s web site more visible on the internet. Usually a full range of SEO strategies will include four main aspects, the first being search engine optimization itself. This is a set of strategies that include the appropriate placement of certain keywords, into any articles on the web site. These keywords are used frequently enough and in places that will ensure that the site is picked up by any relevant internet searches which are made. The second aspect of the four SEO strategies is social media optimization and this entails the web site being available on several of the more popular social media sites. Obviously, as with the rest of the internet, just being on a social media site is not enough, the site also has to show that it is well liked and popular on those sites and so the SEO specialist will advise a business on how to get their web site liked on the social media. A third aspect of SEO is content marketing and this is just as important as the previous two in respect of getting a site ranked high on internet searches by the search engines. What a good SEO specialist agency will advise is that all the content on the web site is both interesting and informative. For this to be effective though, the interesting and informative articles and other items on the site must be frequently updated to ensure that they remain interesting. How interesting and informative a web site is will be determined by the number of visitors it receives, perhaps especially how many repeat visitors it receives.
So, the keywords are used to get a site recognised by the search engines, the social media likes are used for the search engine to determine the popularity of the site and the number of visits a site gets is the search engine’s way of determining the quality of a web site. If all these strategies are used to their best effect, a web site should appear as the first item on any relevant search engine lists of results which in turn, should afford that site more visits by potential customers.
When you work with an seo consultants agency, they should afford you the opportunity to achieve the fourth of the SEO aspects and that is organic link building. Organic link building is a way of getting visitors to your site other than by internet searches. It achieves this by strategically placing links to your web site, on other, perhaps more popular sites. There are a number of ways in which to achieve this but perhaps the most common way is to include your link in blogs posted on those other sites. Obviously, the more people that see the link, the more people are likely to use it and as any one of them could be a potential client, that can only be good for business.